COLOR APPLICATIONS

CASE STUDY

PAINTING ONE HOME AT A TIME

Color Applications Painting is a painting company that strives to offer their clients the best painting solutions one home at a time. The visual identity is refreshing and solid to fit the brand’s painting solutions message.

 

Creative Designz’s mission? Help Color Applications become the brand it deserves, brand recognition, attract premium clients, and increase revenue.

Our approach needed to be comprehensive and cohesive, impacting customer touchpoints from logo design to online experience and everything in between.

CHALLENGE

Clarify the brand’s positioning and the customers they serve.

OUTCOME

Blind helped Color Applications focus their brand and marketing strategy. This led to growth in client quality.

DEVELOPING THE STRATEGY

Creative Designz’s Chief Strategist, Alejandro Zarate, sat down with CEO Daniel Benitez, to craft the brand’s strategy for Color Applications Painting. Over a two-day session, Alejandro surfaced the challenges the company faced. In the process, they prioritized the needs and goals of the business and its customers. This became the foundation for the branding and marketing plans for Color Applications Painting.

UNDERSTANDING THE USERS

To understand the needs of these customers, we created unique user profiles to represent the range of customers. This painted a clear picture of their demographics, psychographics, needs and wants.

DEFINING THE BRAND

Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.

POSITIONING

Understanding what the Color Applications brand is and who they are a champion for, helped define the positioning statement of the organization. This set the tone for everything created for the company.

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